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NAWEOA Announces an Updated Logo and New Catchphrase

Prepared by
Jason Sherwood

NAWEOA

For a few years, NAWEOA Board has consulted with a private marketing specialist in an effort to develop a marketing strategy to ensure our association stays strong and relevant into the future. This July, at the 2022 Conference, the attending membership in Nashville voted to approve the new logo, catchphrase, and style guide.

During the 2018 Conference business meeting, the board brought forward the idea of starting a rebranding & improved marketing effort to help reinvigorate the association. At the time, the board was starting to notice growing turnover between generations of game wardens, creating a need for improved marketing for our profession’s association. Additionally, conference volunteers had noted poor brand recognition for NAWEOA, with one striking example where a cash donor chose to support an outlaw motorcycle gang, because of their heavily marketed “toy drive,” rather than supporting training for local game wardens.

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